A new study by Le Méridien Hotels & Resorts revealed surprising details about travelers worldwide: they would rather give up sex than coffee. The survey on global coffee and travel habits was conducted by questioning travelers in six countries including India, the United States, and China, among other "key markets," according to a press release.
The Le Méridien survey found that coffee surpasses sex as the ideal wake-up call, according to more than half (53 percent) of the global respondents, and an overwhelming 78 percent would rather give up alcohol, social media, or sex with their spouse for a year, than not have their daily coffee.
The new study also revealed how today's travelers get their caffeine fix: Coffee remains an on-the-go necessity even when traveling, and on average people actually drink more coffee when they are away from home. An interesting finding also shows that a majority of travelers (53 percent) claim "to have experienced nostalgia for a destination due to the cup of coffee they enjoyed while traveling," according to the release.
When it comes to lodging, the coffee remains just as important, as 73 percent of respondents in the study would give up television and Internet in a hotel if it meant getting that perfect cup of coffee. Not even alcohol can stand up to coffee, with 63 percent of travelers saying they would lay off their favorite libation rather than coffee while staying at a hotel.
In a response to the new findings, Le Méridien will bring more than 100 professional baristas to their hotels around the world by the end of 2013.
"The new Le Méridien Master Barista program, derived from key findings from our study, will further bring to life a quintessential European café and breakfast culture at Le Méridien hotels and resorts around the world," Brian Povinelli, global brand leader at Le Méridien and Westin, said in the press release.
Le Méridien's intensively trained "Master Baristas" are set to not only serve hotel guests with great coffee, but to serve as "coffee cultural ambassador’s," raising the local community’s awareness of coffee. The integration of top baristas and a "coffee-shop like environment" in hotel lobbies are also responses to the survey results, as two-fifths of travelers prefer to get their coffee in the hotel lobby rather than make it in-room.
The final part of the study, which most of us probably can relate to, pinpointed the "other addiction" — social media. Sixty-four percent of survey responders said they check their social media accounts while having coffee, and traveling — all at the same time. And when it comes to sharing their day in pictures, more than half said that if they were to post a beverage on their social media accounts while on the road, it would be — you guessed it — coffee.
Bizarre aphrodisiacs : Are these the world's sexiest foods?
The use of aphrodisiacs, or food and drinks that are thought to increase sex drive and make sex itself more pleasurable, dates back to as early as the fourth century B.C.E.
In ancient times, aphrodisiacs were used to help increase male and female potency in an age where procreation was everything. Potency and fertility were also directly linked to bountiful, high-yielding land and proper nourishment, thus leading people to eat particular foods that they thought would sustain their fecundity. Many of these foods became aphrodisiacs given their resemblances to, well, certain body parts.
Often, foods like asparagus, oysters, or chocolate have been said to have aphrodisiac qualities, but cultures around the world have long had their own remedies and aids to help them kick the passion up a notch in the bedroom.
One of the most well-known aphrodisiacs is so-called Spanish fly (actually made from a species of beetle), whose use dates back at least to ancient Rome. Head over to Colombia, and you’ll find that a popular wedding gift is leaf cutter ants, which are believed to up the libido and enhance sexual performance when eaten.
From China to Colombia, The Daily Meals looks at cultural aphrodisiacs from around the world that are meant to stimulate action in the bedroom.
Students would rather give up coffee and sex than their smartphones
Students would sooner give up coffee, sex and eating out before their beloved smartphones, new research has found.
Nearly a fifth of the 1,500 students surveyed by Aruba Networks spend over five hours a day online, and 65 per cent own three or more connected devices.
Seven in ten use their devices to access educational emails, while 44 per cent use mobiles to take notes during lectures.
About half even said they preferred to work ‘outside of normal school hours’, stating they worked more efficiently.
Many universities are trialing new online services - like using iTunes or YouTube to host course materials - or making sure morning lectures aren’t missed by providing live interactive lecture theatres accessible from wherever the student is.
Some are also using social media to build closer relationships with students, sometimes developing their own social networking sites.
Jon Holgate, Head of Networks at Cambridge University said: We polled the students to find out where they want access to university services. It turns out that’s in cafes and pubs.
"No one had thought about extending the university network beyond our physical fibre and providing it as a service."
The research was carried out to aid universities in keeping up with the digital expectations of increasingly-connected students.
Chris Kozup, Senior Director from Aruba Networks in EMEA, said: The reality is IT pros in universities are under more pressure than ever to determine the best way to manage the security and reliability of all these devices entering the network and ensure that the bandwidth they’re enabling is up to speed, all while keeping costs down.”
He recommends universities to prioritise the needs of students and to build both campuses and networks around them.
Two thirds of Brits would ‘rather die early than give up meat’
67% of people would rather reduce their life expectancy by five to 10 years than give up meat, according to a new national survey.
The survey of 2,000 people, conducted by OnePoll on behalf of No Meat May, also found that more than half (51%) of British men and women associate a diet that contains a lot of meat with being ‘masculine’, while vegetarian (36%) and vegan (35%) diets are seen as more ‘feminine’.
One third (30%) of men believe humans are meant to eat meat compared to less than a quarter (22%) of women. More than one in 20 (6%) also said they would rather go to jail than stop eating meat, rising to 11% for those aged 25-34.
While 27% of men would rather give up coffee and 19% would rather give up alcohol than meat, 18% also said they would stop eating meat if it improved their sexual performance and 35% said they would give it up if it improved their health.
For women, the health implications are the main reasons they would consider switching to a vegetarian or vegan diet. 38% said they would stop eating meat if it improved their health, 36% if it reduced their chance of developing certain cancers, and 33% if they lost a stone or more in weight.
Women are also more interested in reducing their consumption of meat and animal products than men – 60% of women are either somewhat or very interested in reducing their meat intake, compared to 51% of men.
Interestingly, women are less likely than men to date someone who is vegan – 39% of women say they would prefer not to date someone who is vegan, compared to 37% of men.
54% of 25-34 year olds – both men and women – say they wouldn’t date a vegan. This compares to 27% of those aged over 65. So, are the older generation more open minded?
The research also found that the younger generation are more likely to eat meat to fit in 21% of 16-34 year olds said they’ve eaten meat to fit in with friends or family, compared to just 8% of people over 65, and 20% said they’ve eaten meat to avoid appearing fussy when eating out, compared to 6% of people over 65.
So, what about the environment?
Although 76% of all respondents to this study said they care about the environment, just 26% said they would stop eating meat and other animal products to reduce their environmental impact.
Over a quarter of women (28%) say they would stop eating meat if it saves the lives of thousands of animals, compared to just one fifth (21%) of men, although 30% of both men and women agree that giving up meat would do just that.
Only 20% would give up meat for the benefit of future generations to leave behind a healthier more harmonious world for their children and grandchildren.
Almost half (42%) believe boring food choices would be the biggest obstacle to going vegan, while one third (32%) say they wouldn’t know what to eat and a quarter (26%) said they wouldn’t know where to get their protein.
Dr Shireen Kassam, founder of Plant Based Health Professionals UK, says: ‘This survey highlights a real disconnect between the science and public attitudes relating to meat consumption.
‘Given that eating meat, particularly red and processed meat, is a leading risk factor for some of our commonest chronic illnesses, it is quite alarming to learn how entrenched some myths and beliefs about a vegan diet actually are. This is undoubtedly a result of decades of effective marketing and PR by the meat industry.
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‘The truth is that removing meat from the diet and replacing it with healthy plant foods is one of the best things you can do for your personal health. This includes lowering your risk of heart disease (the leading cause of death for men and women), type 2 diabetes, certain cancers and maintaining a healthy weight. There is even evidence to suggest that avoiding meat improves sexual function and sperm quality in men.’
No Meat May is the charity campaign that’s challenging the British public to eliminate meat from their diets for 31 days for health, environmental and social reasons.
More than 100,000 people are expected to take part in the 2021 campaign globally, an increase of 100% on last year. 90% of sign-ups currently are women, emphasising this major disparity between the sexes in their attitudes towards adopting a meat-free diet.
Everyone Reacts Differently
Is coffee bad for everybody? Not really. Each of us can have a different reaction to coffee. Some people get jittery and nervous, while others feel uplifted for hours. Many coffee drinkers report feeling good for the first two hours (mainly due to a dopamine spike), but eventually their energy and mental alertness will start dropping rapidly.
That was most certainly me – feeling delightful for a couple of hours and then slipping into depletion. The worst symptoms I discovered was that coffee made me very angry and moody hours after drinking it. My PMS got worse and most definitely the estrogen-to-progesterone balance was off – if you continue reading, you will know why that is so.
Coffee is metabolized in Phase I of the liver detoxification pathway, and some people have a harder time breaking it down – we call them “slow metabolizers.” This can either manifest immediately and present as shaky and jittery feelings, or in a delayed fashion with poor sleep and digestive issues.
How you take your coffee may reveal much about your personality
NEW YORK — Your coffee preferences reveal more about your personality than you think. A new survey shows that people who favor iced coffee are more likely to jam out to performers like Megan Thee Stallion, be introverted, and travel more than people who prefer hot coffee.
A study of 2,000 coffee-drinking Americans compared the lifestyles of hot coffee drinkers and cold coffee drinkers. Researchers find that, on average, those who prefer cold brew and iced coffees are more likely to prefer sunny weather (40%), binge-watch science-fiction shows (37%), and are more likely to be part of Generation Z (40%).
Meanwhile, hot coffee drinkers are more likely to be extroverts (40%), prefer overcast weather (36%), enjoy comedy shows (33%), listen to artists like Taylor Swift (24%), and be a baby boomer. In fact, 94 percent of people over the age of 56 prefer a hot mug of joe.
Even your zodiac sign can reveal your coffee preferences. If you are a fire or earth sign, you’re likely to lean more towards hot coffee than cold (49% vs. 44%). Meanwhile, water and air signs are more partial to iced coffee (57% vs. 51%).
Commissioned by Califia Farms and conducted by OnePoll, the survey also finds that despite hot and iced coffee personality differences, coffee drinkers universally agree it’s near impossible to go without it in the mornings. Coffee drinkers would rather give up social media (22%), television (18%), alcohol (16%), and video games (4%) than coffee.
Is no milk a deal-breaker?
There is a line many refuse to cross, however. Whether it’s oat milk, almond milk, soy milk, hemp milk, or regular dairy, one in four coffee drinkers would rather go without their cup of joe altogether if their preferred milk isn’t available.
Plant-based milks are now a must-have for nearly four in 10 (38%) iced coffee drinkers. On the other hand, nearly as many (37%) hot coffee drinkers prefer old-school heavy cream. Top among these plant-based milks are almond milk (39%) and oat milk (34%).
When asked why they prefer plant-based milks, respondents said they enjoy the flavor (32%), functional ingredients (21%), and low sugar content (15%).
“We’ve seen an interesting shift in coffee consumption in recent months, with 42 percent of consumers experimenting at home and trying to recreate their favorite hot and iced coffee beverages,” says Suzanne Ginestro, chief marketing officer at Califia Farms, in a statement. “We’ve found that just as many people are interested in adding plant-based milks to their coffee due to the appealing flavors, functional ingredients, and a generally lower sugar profile.”
Recreating coffee magic during a pandemic
Overall, a majority of respondents (59%) say the pandemic has disrupted their coffee habits in a way they didn’t expect. This change hasn’t been all bad for their coffee habits. Nearly half (46%) of American coffee-drinkers have tried different types of coffee at home since they haven’t been able to visit their favorite coffee shops.
Forty-two percent have even tried to recreate their go-to coffee orders at home. One in three have tried their hand at latte art and one in four have hopped onto the Dalgona coffee trend during their time in lockdown.
While the pandemic is keeping most people at home, cold coffee drinkers may be more likely to experience cabin fever than their hot coffee counterparts. Pre-pandemic, cold coffee drinkers said they would travel three times per year, versus two times a year for their hot java peers. Cold coffee drinkers are also more inclined to spend their time browsing Instagram (27%) while hot coffee drinkers are more active on Facebook (35%).
The study reveals having a preferred temperature of coffee can even affect one’s taste buds. Eight in 10 cold coffee drinkers prefer sweeter, fancier drinks featuring flavored syrups. Two-thirds (67%) of hot coffee drinkers, however, would rather have a simple cup with cream, sugar, or both.
When asked about their go-to coffee orders, respondents waxed poetic about their favorite lattes, black Americanos, and new twists on old classics, like adding sea salt to a cappuccino for a savory, blooming flavor with less bitterness.
Sorry, Honey, I’d Rather Have Some Coffee
Le Méridien Hotels and Resorts commissioned a survey on global coffee and travel habits, which revealed that more people would rather choose coffee over sex for their morning buzz. Vinita Bhatia investigates what makes coffee such a beloved beverage.
Le Méridien Hotels and Resorts commissioned a survey on global coffee and travel habits as the Paris-born brand began to roll out Master Baristas at its hotels and resorts worldwide. The survey found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. The study also established that coffee drinkers are addicted to this morning ritual as 54% of respondents make their morning brew right at home and an overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee – proving that a bean buzz remains the ultimate high.
This study was based on a survey conducted by Studylogic LLC via telephone of 7,455 coffee drinkers from six different countries: the United States, Dubai, China, France, Germany and India. It showed that coffee remains an on-the-go necessity as, on average, people drink more coffee when they are away from home. Coffee traditions and flavors from around the world are so distinct that a majority of seasoned jetsetters (53%) claim to have experienced nostalgia for a destination due to the cup of coffee they enjoyed while traveling.
With speed of information, convenience and connectivity leading the charge in today’s society, it is no wonder that coffee and social media are closely intertwined.
A CUP TO FUEL THE DAY
A ubiquitous necessity and source of energy, the coffee one consumes – and how much – can say a lot. The Le Méridien study found that many people (58%) prefer to drink coffee to relax, while 55% also drink it primarily for the taste. Majority of respondents (51%) feel they could go longer without sex than without coffee.
Of all the effects felt from lack of coffee, approximately one-fourth (28%) feel less creative, 22% cannot get out of bed, and 16% say that they are not able to talk to other people without it. The vast majority of people need a coffee caffeinated kick during long meetings (81%), while only 56% would request water.
With speed of information, convenience and connectivity leading the charge in today’s society, it is no wonder that coffee and social media are closely intertwined. The study found that a majority of respondents (64%) access social media while having coffee and traveling, all at the same time.
While drinking coffee on the road, people like to stay connected through various channels as most respondents (72%) will either check their social media accounts or read a newspaper/magazine.
“Coffee continues to be an increasingly important part of the travel experience, and to develop high impact programming for our Le Méridien guests, it was important that we had an understanding of global coffee trends,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin. “The new Le Méridien Master Barista program, derived from key findings from our study, will further bring to life a quintessential European café and breakfast culture at Le Méridien hotels and resorts around the world.”
A double shot espresso is brewing, with a dark reddish-brown foam, called crema.
COFFEE’S GROWING POPULARITY
This study has very well established that there are coffee lovers who would gladly forsake elements, which others would consider as their daily must-fix, to get their fill of caffeine. But does coffee really have such a fan following? Apparently, yes.
There is a Facebook page called ‘We All Love Coffee’ which has over 1,07,000 followers – who profess their passion for this drink. In response to a post about where would you be without coffee, Matthew Olaver of California quipped he would either be dead or in prison! New Jersey-based Morgan MacKenzie believed he would be passed out face-first on his keyboard.
So maybe there are many out there who are addicted to their regular cup of java, but there’s an upside to this addiction. According to research by Michael Yassa, a neuroscientist at Johns Hopkins University in Baltimore, drinking a couple of cups of coffee daily could boost the brain’s ability to store long-term memories.
Talking to a publication, Yassa said, “What I’ve taken from this is that I should keep drinking my coffee. Our study suggests there’s a real learning and memory benefit, but other studies suggest caffeine is associated with increased longevity, and a resistance to Alzheimer’s disease. In moderate amounts, it could have beneficial effects for health.”
One study published in 2006 showed that those who drink at least one cup of coffee daily were 20% less likely to develop liver cirrhosis — an autoimmune disease caused by excessive alcohol consumption that could lead to liver failure and cancer.Yet another study from The American Chemical Society found that people who drink around four cups of coffee a day reduce their chances of developing Type 2 diabetes by 50 percent.
Before you pour yourself another cup of coffee to celebrate these studies, here’s a word of caution. All these studies also maintain that excessive coffee drinking could be injurious to one’s health. So moderation is the key to enjoy your cuppa and know it is working a wee bit of magic on your system as well. And it’s always a great way to start a conversation. After all, it is not for nothing that coffee is called lighting in a cup!
I’ll spill the beans. Admittedly, I am sitting in front of my computer drinking a cup of coffee this morning, but given the choice of keeping my morning coffee routine for the next year and abstaining from sex, alcohol or social media, I say – caffeine be gone.
Today, September 29, is International Coffee Day.
Le Meridien, the upper upscale French hotel brand of Starwood Hotels, commissioned a telephone study in July 2013 surveying 7,745 coffee drinkers from six countries: USA, UAE, China, France, Germany and India.
The intersection of Le Meridien Hotels and coffee becomes clear through the launching of a Master Barista global initiative for the Starwood Hotels brand.
Le Méridien today launched a new Master Barista initiative that will by end of year introduce a dedicated coffee expert to every hotel globally. Derived from the Italian word for ‘bartender,’ the Le Méridien Master Barista will boast a technical skillset required beyond making basic coffee drinks and undergo an intensive training program, designed by Le Méridien and its global coffee partner illy. Le Méridien Master Baristas will lead coffee-related initiatives and standards at each hotel as well as serve as lead coffee cultural ambassador, maintaining knowledge of current coffee trends while raising the local community’s awareness of coffee. According to the survey, two-fifths of travelers also prefer to get their coffee in the hotel lobby rather than make it in-room, making Le Méridien Hub® — a reinterpretation of the traditional lobby into a coffeehouse environment that stimulates dialogue and exchange — an even more integral gathering place for guests looking to caffeinate and converse.
“As a LM100 member and Master Barista, I am thrilled to further bring coffee culture to life for Le Méridien guests worldwide,” said Storm. “Coffee is an essential part of the cultural and travel landscape, and I believe that the team of Master Baristas at Le Méridien hotels around the world will enhance the awareness and appreciation of various international trends and flavors.”
New Le Meridien Study Reveals More People Choose Coffee over Sex for their Morning Buzz
Other coffee survey findings:
- coffee surpasses sex as theideal wake-up call according to more than half (53%) of the global respondents. (Take note that 55% of the survey respondents were female.)
- 54% of respondents make their morning brew right at home. (One aspect of the survey where I am with the majority).
- 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee – proving that a bean buzz remains the ultimate high. (I do not know what to say!)
- a majority of respondents (64%) access social media while having coffee and traveling, all at the same time. (Is this considered multitasking?)
- While drinking coffee on the road, people like to stay connected through various channels as most respondents (72%) will either check their social media accounts or read a newspaper/magazine. (I do enjoy reading newspapers at hotels while drinking coffee in the morning.)
- 73% of respondents would give up television and internet in a hotel for the perfect cup of coffee. (Not for our hotel stays!)
- The majority of respondents (63%) would give up alcohol over coffee while staying at a hotel. (So, why no dance floors at the coffee bars?)
- More than half (53%) said that if they were going to post a beverage on their social media accounts while traveling, it would be coffee. (I am fairly certain my beer/wine to coffee images are about 25 to 1 on Loyalty Traveler).
Fortunately I do not have to make an either/or choice between coffee and beer when staying at hotels.
Does that perfect cup of coffee fulfill your desires more than TV, internet, alcohol and sex?
Meanwhile, 1 in 10 (11%) also said they believe quitting sugar is ‘just another health fad popularised by social media stars’.
This is despite a series of lucrative government awareness campaigns, which warn people of unhealthy diets and the associated risks.
The reluctance to quit may stem from a lack of resources.
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When asked what they would find most useful to help decrease sugar intake, almost two fifths of people (39%) said better knowledge of sugar alternatives would help, while 32% said more access to recipes for low-sugar meals.
SUGAR FUELS VARIOUS FORMS OF CANCER
A sugar rich diet may be fueling various forms of cancer, as new research confirms a long suspected belief.
Previous studies have suggested that tumors thrive off sugar, using it as energy to mutate and spread across the body.
Now scientists have shown one type of cancer - which can be found in the lungs, head and neck, esophagus and cervix - has more of a sweet tooth than others.
Squamous cell carcinoma (SqCC) was more dependent on sugar to grow, University of Texas at Dallas experts found.
This form of the disease used higher levels of a protein that carries glucose to cells to enable them to multiply, they discovered.
Health officials across the world have stood firm on their stance towards sugar in recent years, despite growing evidence showing it to potentially fuel tumor growth.
Instead, they highlight the fact that all cells, not just cancerous ones, require energy, which is found in the form of glucose, to survive.
Meanwhile, when it comes to sugar consumption, 36% of people worry about tooth loss, as well as gum disease (22%) and bad breath (19%).
Sugar consumption increases risk of tooth decay
Commenting on the survey’s finding, Head of Dental Policy at Simplyhealth, Dr Henry Clover, says: 'Every time we have something sugary to eat or drink, bacteria in our mouths feed on this sugar and produce harmful acids, which can cause tooth decay.
'It then takes our saliva around an hour to neutralise these acids and return our mouths to normal. This means the more times a day you expose your teeth to sugar, the more you increase your chances of tooth decay.
'This research suggests that many people find going ‘cold turkey’ on sugar particularly difficult because the sudden change in lifestyle can cause mood swings, problems concentrating or low energy levels.
'By gradually decreasing our sugar intake we are dramatically reducing the risk of oral health problems. In addition to healthier teeth, people who cut-down on sugar may also experience weight loss, improved skin and increased energy levels.
Research Reveals What Your Coffee Preference Says About Your Personality
Your coffee preferences may reveal more about your personality than you think. New research shows people who favor iced coffee are more likely to jam out to Megan Thee Stallion, be introverted and travel more than people who prefer hot coffee.
A study of 2,000 coffee-drinking Americans compared the lifestyles of hot coffee drinkers and cold coffee drinkers.
Results found that on average, those who prefer cold brew and iced coffee are more likely to prefer sunny weather (40%), binge-watch science-fiction shows (37%), and are more likely to be part of the Gen-Z crowd (40%).
Meanwhile, hot coffee drinkers are more likely to be extroverts (40%), prefer overcast weather (36%), enjoy comedy shows (33%), blast Taylor Swift (24%), and be a boomer — with 94% of people over the age of 56 wanting a hot mug of joe.
Even your zodiac sign can reveal your coffee preferences. If you are a fire or earth sign, you&aposre likely to lean more toward hot coffee than cold (49% over 44%).
Meanwhile, water and air signs are more iced coffee prone (57% over 51%).
Commissioned by Califia Farms and conducted by OnePoll, results found that despite hot and iced coffee personality differences, coffee drinkers universally agree it&aposs near impossible to go without it in the mornings.
Coffee drinkers would rather give up social media (22%), TV (18%), alcohol (16%) and video games (4%) than coffee.
There is a line many refuse to cross, however. Whether it&aposs oat milk, almond milk, soy milk, hemp milk or dairy, one in four coffee drinkers would rather go without their cup of joe altogether if their preferred milk isn&apost available.
Plant-based milks are a must-have for 38% of iced coffee drinkers, while 37% of hot coffee drinkers prefer old-school heavy cream. Top among these plant-based milks are almond milk (39%) and oat milk (34%).
When asked why they prefer plant-based milks, respondents said they enjoy the flavor (32%), functional ingredients (21%) and low sugar content (15%).
Overall, a majority of respondents (59%) reported their coffee habits were heavily disrupted by the pandemic in a way they didn&apost expect.
Yet this change hasn&apost been all bad for their coffee habits. Nearly half (46%) of American coffee drinkers have tried different types of coffee at home since they haven&apost been able to visit their favorite coffee shops.
Forty-two percent have even tried to recreate their go-to coffee orders at home, with one in three coffee drinkers trying their hand at latte art and one in four hopping onto the Dalgona coffee trend during their time in lockdown.
While the pandemic is keeping most people at home, cold coffee drinkers may be more likely to experience cabin fever than their hot coffee counterparts.
Pre-pandemic, cold coffee drinkers said they would travel three times per year, versus two times a year by their hot java peers.
Cold coffee drinkers are more inclined to spend their time browsing Instagram (27%), while hot coffee drinkers are more active on Facebook (35%).
The study also found having a preferred temperature of coffee can even affect one&aposs taste buds: eight in 10 cold coffee drinkers prefer sweeter, fancier drinks featuring flavored syrups, while two-thirds (67%) of hot coffee drinkers would rather have a simple cup with cream, sugar or both.