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Vegetarians Angrily Protest Violent Burger Ads That Tout ‘We Kill Them So You Don’t Have To’

Vegetarians Angrily Protest Violent Burger Ads That Tout ‘We Kill Them So You Don’t Have To’

Gourmet Burger Kitchen is spending ‘Veganuary’ by harshly mocking vegans with ‘murder burger’ advertisements

Did Gourmet Burger Kitchen take the joke way too far?

Vegetarians and vegans are up in arms about a controversial marketing campaign for a burger chain in the U.K., Gourmet Burger Kitchen, which decided to take the social media-appointed “Veganuary” as an opportunity to brutally skewer the vegan/vegetarian lifestyle.Vegans and vegetarians around the world are protesting the advertisements which nickname the burger chain, Gourmet Murder Kitchen, with a photo of a cow and the slogan, “We kill them so you don’t have to.”

yes I DO remember when I gave up being vegetarian, last Feb, when I went vegan. This is dumb #gourmetmurderkitchen https://t.co/K9n2t8J0MT

— Kate Louise Powell (@KatePow3ll) January 17, 2016

@PeterEgan6 @gbk Veganism is not a joke. Animals matter.Join us 2 demand #gourmetmurderkitchen remove insulting ads pic.twitter.com/upzUgOqHEv

— Animalista Untamed (@pamradford47) January 17, 2016

Slogans in the burger restaurants themselves claim, “You’ll always remember when you gave up being a vegetarian” and “Resistance is futile.” Although the ads have received their fair share of backlash, Gourmet Burger Kitchen has maintained that the controversial marketing campaign was intended as a lighthearted joke, and pointed to the fact that they have veggie burgers on the menu:

2. The last thing we ever intended to do was offend or alienate vegetarians. The same vegetarians we've looked after since our first GBK.

— GourmetBurgerKitchen (@gbkburgers) January 18, 2016

However, the burger chain eventually decided to remove “some” of the campaigns following backlash:

6. We'll still serve beef. We'll still serve veggie burgers. But hopefully we'll not tread on anyone's toes while doing it. Best, GBK.

— GourmetBurgerKitchen (@gbkburgers) January 18, 2016


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Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


Tell your Congress member to End Big Oil Subsidies

Tell Coca-Cola, PepsiCo, and Nestlé to stop fueling the climate crisis

Congress: Support the Break Free From Plastic Pollution Act of 2021

Congress: Pass the Illegal Fishing and Forced Labor Prevention Act

President Biden: Which Future Will You Deliver?

Tell Biden: Ban New Oil and Gas Permits

Walmart: Remove false recycling labels from plastic products NOW

Tell President-elect Biden: Build back fossil-free


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